Solving maths problems neither Newton nor Pythagoras could conquer

Although it might not be quite complicated a problem as Fermat's last theorem, it nevertheless is a famous one: what do you get when you divide something by zero? Well, "nullity" is what you get if you ask Dr James Anderson, from the University of Reading's computer science department. He calls what he came up with "a theorem", but it seems all he really did is invent a new symbol. According this article, the new concept has already made it into the school system in the UK, so I wonder when will we hear about it in Israel...
The funniest thing about all of this, is a quote given in the article, where Dr. Anderson tries to justify spending his time on such a stupid subject:

"Imagine you're landing on an airplane and the automatic pilot's working," he suggests. "If it divides by zero and the computer stops working - you're in big trouble. If your heart pacemaker divides by zero, you're dead."

Is that the best he can do? Really?
If you have a spare minute, and Realplayer installed, open the article and check the video links there.