Basketball stats shown live on players' shirts

Think about it, don't dismiss the idea so quickly, try to visualize it: it's a shirt that has all kinds of numbers and colorful bars, that can tell you stats about the player (see image on the right).
I read this whole article about it, and the more I think about it, the less practical it gets: the way it's configured now, the player has to actually play with an iPod-sized device strapped on, and the shirt itself doesn't really feel like a normal shirt at all, but it's more of a synthetic mesh of polyester and electronics. You know, even if they did succeed in incorporating everything into a regular shirt (which i don't think would happen in a million years), and let's even say the players them selfs start using them and reading stats off one-another, what would make them think anyone in the crowd would be able to read those tiny figures off of the player's shirt?
As much as the idea sounds cool at first, it feels highly improbable....